The problem is that choice is completely counter to the Word of God. In Galatians 1:10 Paul tells us that to please men is to cease to be a bond servant of Christ. The only “encouragement” in that passage is the reality that even Peter struggled with this. Gives me some level of comfort (misery still loves company).
We are called to live a life following hard after God. That means that we are continually measuring our behavior and attitudes against the Word of God through the ministry of the Holy Spirit. We have to listen to Him. Not doing so is quenching His ministry in our lives. Not standing firm on what we understand to be the clear teaching of the Word of God in order to gain favor with men, is at best dishonest – no that is wrong, James 4:17 says that it is sin.