A consumer expects to receive, they do not give, and they are not even able to do so. If the goods are not on the shelf, they are at a loss. Their only recourse is to try another source.
When the community needs to grow, a consumer expects the leadership to provide that growth. However, if the leadership moves in a direction that changes the consumer’s experience, the consumer will not respond positively and will more than likely communicate their displeasure in a number of ways; up to and including leaving. The consumer’s primary motivation is to get what they want when they want it.
What do you think about this? Am I on track here or am I missing something?