Deuteronomy 11:18 was in my reading last weekend. The image that is presented in that passage is one of what God expects of our relationship to His Word. It is not a cursory relationship that He is describing.
The image rather, is that of permeation. He expects, demands, that His Word be impressed on our heart, the center of our life, and our soul, our life essence.
So when we choose to skip our time in the Word for _____________. Not sure that fits in with His expectation for us.
To emphasize this I looked up some definitions of impression (by the way that is a good practice in your Bible study, even for words you know, it is interesting to look at how the word’s different definitions impact your understanding of the passage).
In the context here, the Word of God is making a lasting mark on our heart and soul. That is not a fleeting or incidental occurrence. Rather, it is intentional and a choice.
How do you think we are doing with that?